I ran across an interesting article on the BBC website that poses the question: do typefaces really matter?
"Selecting a font is like getting dressed, Ms Strawson says. Just as one chooses an outfit according to the occasion, one decides on a font according to the kind of message you are seeking to convey."The article explores the effect of using different fonts with different audiences, and also answers a few frequently asked questions about typography in general. Read the article here.