Design Fixation: {Typeface Tuesday} The Jessica Hische Font

2/9/10

{Typeface Tuesday} The Jessica Hische Font

 
Now it's time for another edition of {Typeface Tuesday}. Jessica Hische, of Daily Dropcap fame, has created a font. Called Buttermilk, it's a quirky script with swirls and dots that are characteristic of much of her work. Do you like it? I like it. But what I like more is her strategy for creating exposure for herself in the design world - she designed a number of dropcaps and offered them to bloggers daily at no cost, just as the world of blogging was becoming more and more popular. Very smart. Available for purchase here.

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